Data Visualization for Sales and Marketing


Data visualization for sales and marketing provide insights right in step with the rise of big data. More and more companies are using visualization tools and techniques to communicate the insights they receive from data analysis around customer profiles, customer product mix, trends, geographical locations etc.

As the owner of a small, medium, or large business, you understand the importance of reducing business risk and making decisions on sales, marketing, or products through data analytics. Data visualization allows you to extract actionable insights from raw data and present them to your team as you strategize, and it puts comprehensive data sets into an easy-to-understand picture. Below, The Digital Sales Institute discusses data visualization in more detail and shows you how to harness its power for your business.


What Is Data Visualization?  

Essentially, data visualization for sales and marketing refers to the presentation of data in a graphical or pictorial format. It allows business, sales, and marketing teams to view analytics through visual representations, making it easier to identify new patterns and understand challenging concepts. Decision-makers can also use interactive visualization to analyze graphs and charts for deeper detail, letting you change the data you see and how it works.

Using graphs and charts allows the human brain to process information more easily than reports and spreadsheets, especially when it comes to large and complex data sets. Data visualization lets teams convey difficult concepts quickly, easily, and in a universal manner. Because of the simplicity, you can experiment with various scenarios by making minor adjustments. Data visualization can help you predict sales volumes, identify customer behavior, and much more.

Benefits of Data Visualization for Sales and Marketing

There are many benefits of data visualization for companies of all sizes. For one, it helps your team to easily view and understand information. Roughly 90% of the information our brains transmit is visual. Using interactive maps to convey and optimize spreadsheet data, for example, can help your team members absorb information and easily share and communicate it with stakeholders.

Using data visualization tools and processes can also help your team identify patterns and relationships between day-to-day operations and overall business performance. For instance, you can map data to get a clear picture of how your marketing and sales activities impact your company’s overall success. You can use the information to compare your past and current performance to strategize for the future. You can even break down your charts, graphs, and other visual representations into geographical locations, demographics, and other components.

The most significant benefit of data visualization is that it empowers your company to make better decisions. Your team will have new ways of viewing valuable customer and company data, equipping them to make informed decisions in virtually every area. Data abounds in this day and age, and using the right data visualization tools allows you to gain insight, analyze, and target crucial data and information to propel your business forward.

Data Visualization in Sales

Today, your sales teams will need to identify trends in the sales data that could require actions or play a part in the sales process. Data visualization such as website or blog traffic over a period of time, maybe which product pages or articles get the most views. Data visualization can help a sales enabler to understand what information or data is resonating well with the recently won sales.

Data visualization brings greater clarity and insights, enabling sales management to respond quickly to opportunities. Sales teams that receive insightful information can work to optimize their sales tactics, sales training, improve the feedback loop to marketing  and make sure that they work on activities supported by data to improve sales outcomes. Any data point that highlights an opportunity (or even a risk) for either sales, customer service or marketing can be actioned quickly .


Helpful Data Visualization Tools 

To take advantage of data visualization, you must know which tools can help. There are tools that provide end-to-end analytics through data modeling, governance, and transformation. Further, countless tools on the market make it easy to create infographics, presentations, animations, and other visual content regardless of a team member’s experience level. A little research will reveal a plethora of solutions for specific data visualization tasks as well as all-in-one software. Determine your organization’s specific needs and find the technologies that will meet them.

Use Data to Make Informed Decisions

Using data for informed decision-making and strategizing is critical for any business that wants to keep pace with an ever-evolving landscape. Data visualization allows teams to easily process, share, and communicate data analytics results. Keep learning the ins and outs of data visualization, and find the tools that will help your team crush its goals.

If your data reveals gaps in your sales training or process, then consider investing in training from The Digital Sales Institute!

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