Digital Selling and The Buyers Journey
Business leaders need to help sales and marketing professionals understand that the sales process, the buying world, the buyer, the buying committee has dramatically changed. Digital selling engages the buyers online as social media is where salespeople research, network, shares content, has sales conversations and build relationships. Digital selling uses these social channels for lead generation and to engage more customers.
Only 3% of your target market is ready to buy right now- Gartner
Rise to the Digital Sales Challenge
The social networks can be used as a vehicle for sales and marketing transformation or enablement in your business. Our experience can help you to evaluate, support and integrate Digital Selling and Social Selling from a leadership perspective towards becoming a social business.
The shift in attention to the new buyer “social media driven” sales process means the question is not how do we train our sales team but does the business implement a digital selling strategy?
Digital Selling Helps Business Growth
The Digital Sales Institute can work with your organization to provide customized, flexible, online digital selling and online sales training courses that meets your business needs.
Our business and industry-validated sales training courses can train and up-skill your sales teams. Learn how digital selling and online social selling training can drive buyer engagement, win more customers, lower the cost per sales lead and extend your social reach. Formalize how the business and salespeople sell on the social media networks.
Digital Selling Improves Sales Effectiveness
Our online sales training courses dovetail into a whole range of sales training priorities. Nearly half of all sales managers want to improve lead generation and sales prospecting as old sales tactics have diminishing returns.
The shifts in B2B buying behaviour are now well documented, avoid the trap of over-relying on traditional sales channels. Use digital selling and social selling to reach, engage, convert, and expand your customer relationships. The time to adapt is now.
Three-quarters of B2B buyers conduct more than half of their research online before ever contacting a sales representative. – Forrester