Free Sales Training Video

Free Sales Training Video Content from The Digital Sales Institute.  Updated February 2021.

These free sales training videos include samples from our online sales training programs and include what is selling, cold calling tips, sales habits of successful salespeople, sales phrases (what not to say), sales techniques, sales tips and sales prospecting tips. Our library of free sales training video content is growing so check back regularly for new content.
The first free sales training lesson is what is selling.

This lesson poses the question, what does selling mean to you?

Selling has many different guises. it can be transactional or simple. It could be relationship selling, where it is more complex.  Selling can be business to consumer, or business to business etc

So, selling is a business function that involves determining a customer’s needs and wants. Plus, responding through planned, personalized communication that influences their purchase decisions and enhances future business opportunities. Because selling is planned and personalized, it goes beyond mere order-taking or customer service.

When we talk about “what is selling definition”, it is important to understand the psychology of selling. We don’t sell products or solutions, we sell stories, ideas, commitments, results, satisfaction, relief, trust, confidence, assurance etc

The truth is that knowing how to sell doesn’t improve our ability to sell. Rather, successful selling is largely driven by deep emotions. our beliefs, our values, our awareness of our own capabilities, and our feelings of self-worth.

Understanding “The Buyer Why’s” is critical to progressing a sale.

Every buying decision is composed of certain small, strategic, incremental commitments that guide us on a progression of buyer consents that advance the sale. The Buyer Whys takes the guesswork out of selling by showing you exactly what you need to do to enable that buying decision to purchase a product or service.

Free sales training video – The Psychology of Selling.
All buying decisions (incl.B2B) are emotional. Buyers want salespeople to evoke feelings of trust, reliability, credibility and a sense of partnership.

If we say we’re going to do something for a logical reason, that means we have more emotion invested in that reason than any other. Whenever a buyer says they would like to think about it, they are saying that you have not aroused their desire to own or enjoy the benefits of your product.

The next free sales training lesson is on Buyer Roadblocks.

Salespeople too often trying to solve the wrong problem, because customers actually do “get it,” they just don’t buy it.

They don’t buy it due to roadblocks and indecision.
In any sale, we aren’t simply competing against competitive offerings.
We are Competing for “mind share” (5 Why’s).  Competing for resources. Competing against alternatives including The Status Quo.  Competing against internal Buyer Roadblocks (The silent stages).


Phrases a Salesperson Should never Use with a Customer from The Digital Sales Institute on Vimeo.


Effective Sales Techniques Tips Video from The Digital Sales Institute on Vimeo.


8 Sales Tips to Inspire Performance from The Digital Sales Institute on Vimeo.


Sales Prospecting Tips from The Digital Sales Institute on Vimeo.

We hope you enjoyed these free sales training video lessons.


The Digital Sales Institute online sales training courses work hand-in-glove with our customers as part of a selling skills and sales transformation plan that puts sales skills center stage of buyer engagement.

Access over 80 online sales training lessons from our online sales training programs and courses for $29.99.

A series of online sales training lessons (including videos, quizzes, worksheets, downloads) covering all the essential selling skills to help salespeople prepare themselves for sales success. Our online sales training programs and courses enables any salesperson to gain the expertise and practical knowledge for successful selling and provides them with the sales skills necessary to succeed.

Our online sales training programs are available to you all day, throughout the year. Simply log in and start learning valuable sales skills at any time, learn on the go and from wherever you are located!

Our business school standard online sales training programs courses will help Automate, Integrate, Measure and Scale the adoption of the latest selling techniques into the sales and marketing process for improved revenue performance. All the courses are designed to crystallize the sales habit loop, increase the quality of interactions with buyers, demystify any confusion regarding “social selling” and “social media” in the sales process and to speed up buyer qualified leads into the business.

Learn sales prospecting, digital selling skills, how to use social selling plus other core sales skills in 1 all inclusive online sales training package that lets you training across all online courses for one low price.

• Close the selling skills gap to to generate more sales
• Training salespeople to sell socially – offline and online
• Drive up qualified leads by 30-40% over a 6 month period
• Implement a prescriptive process to help sales find and engage buyers

• Understand how social networks can drive leads
• Learn how to re-tune the sales habit loop to make it part of your DNA
• Speed up the sales cycle and path to revenue by focusing on buyer stages
• Install clear KPI’s, sales metrics and sales playbooks
• Eliminate any roadblocks to becoming a sales driven business

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