Free sales training social selling lesson, a free sample video lesson on “What is Social Selling” from The Digital Sales Institute – Online Social Selling Training Program.
Social Selling is about building a bridge between your social media activity (sharing content, looking for opportunity, insights, ideas and perspectives) and the phone call (sales outreach) to maximize buyer interactions and minimize disruption.
Social selling concentrates on sharing focused content and providing one-to-one communication between the salesperson and the buyer.
The goal is for you to form a deeper, more beneficial relationship with each prospect, providing suggestions and answering questions.
The social media influenced buyer’s journey has changed the sales process for everyone. Control has shifted away from the salesperson, as sales are no longer the sole provider of information. The buyer can use the Internet to self-educate, self-discover, find reviews or opinions, they can interact with peers online, and they want to control the engagement.
Initiate Your Digital Reboot Now
B2B buyers are becoming more and more digitally influenced, so to succeed in the digital era we must all act now to put in place a digital reboot — or risk being left behind. Every salesperson should take the time to assess their current skill-set, ability, and willingness to acquire new skills and to adopt to new sales channels. To be successful in sales we will need to up-skill and acquire new digital selling skills. We must reconfigure our sales methods to match the expected buyer engagement processes and ensure we maximize sales influence using the social networks. These new additive sales skills such as social selling you will learn will be flexible enough to change and scale as B2B buyer dynamics continuously evolve in the digital era.
We hope this video on “Free Sales Training Social Selling ” has given you a small flavor on how social selling can benefit your sales efforts.
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Social selling is NOT about creative avoidance or empty time syndrome