Sales Tools To Help Your Business Boost Sales


Sales tools are a critical component in every sales organization. Managing customers, prospects or an online business means dealing with many activities relating to different fields. Among these are CRM, inventory, payments, invoices, and more. As you may imagine, handling all of them manually can be quite time-consuming and challenging. Apart from that, it requires a lot of effort. Through the use of some specific tools, each of these activities can now be managed more efficiently and more quickly thanks to technological advances.

Keep reading if this interests you. Our article will outline the six best sales tools to help your business boost sales.


Let’s get right into it.

Sales tools: why you should use them

Using sales tools can offer numerous benefits to you and your sales team, as well as to your entire business. Here are a few of the most relevant benefits you can gain from using them.

They automate processes and tasks to help you save time

The first and most important advantage of using sales tools is the saving of time. You can use these tools to automate some repetitive or complex tasks and save yourself and your team time in the process.

Sales tools allow your business to be more productive

Using sales tools will allow you to automate some of your business tasks, which will free up time for other activities of your company. This will automatically increase the efficiency of your company. Your business can thus produce more in less time and use fewer resources.

They ensure an increase in sales

By enhancing speed and efficiency in the performance of multiple tasks, sales tools will also help your business generate more sales, thus increasing profits.

Best 6 sales tools that will help you grow your business

Here is a list of the top six sales tools that will help you increase sales in your business.

1.   Pos systems

POS systems allow for the processing and recording of transactions between a company and its consumers, such as payments and receipts.

POS systems allow merchants to automate a variety of tasks and procedures that would otherwise be completed manually, resulting in the consumption of time and increased worker involvement.

These activities include calculating the total purchase amount, editing manually the entry and exit of goods from your inventory, as well as keeping track of all sales. If you own a physical store, you probably know how much time and effort it takes to complete each of these tasks.

With a POS system instead, you will be able to:


  • Facilitate quick payments
  • Issue invoices quickly and easily
  • Easily manage your inventory
  • Reduce your error rate

Lightspeed’s POS system is one of the best POS systems on the market at the moment, as it provides an all-in-one solution for businesses, from transaction processing to centralized data management.

2.   Customer relationship management (CRM) software


The purpose of customer relationship management (CRM) software is to provide your business with a unique experience for customers as well as to build better relationships by providing comprehensive information about every interaction. CRM software allows you to store everything in one place, so your sales, marketing, and service departments can all work more efficiently. A CRM helps you centralize customer data, build a clear picture of your sales funnel, and know when you should take action. In addition, a CRM allows you to track customer information to support lead generation, loyalty, and sales.

Among the most relevant benefits of using a CRM within your business are:

  • Improved customer service
  • An increase in sales
  • Improved customer retention
  • Productivity boost
  • Detailed analytics

In terms of CRM systems, HubSpot and Salesforce rank amongst the best solutions available right now, for small and large businesses alike.

3.   Invoicing tools

As you can imagine, it can be very challenging and time-consuming to manually create and fill out all the invoices. Moreover, you might make an error while completing them, which will further take up your time. The good news is that there are some tools you can use to help you with this task, such as invoicing software.

Good invoicing software simplifies the process of getting paid, giving your business a real-time picture of its finances, ensuring liquidity and flexibility, and contributing to the success of your business. Streamlining the process of issuing invoices will allow you to get paid accurately and also increase the efficiency of your business, ultimately increasing sales.

These are some of the benefits of using an invoicing program:

  • Faster payments
  • Better organization
  • Reduction of errors and disputes
  • Enhanced security

If you need such a tool, you may want to consider FreshBooks, one of the top invoicing programs on the market.

4.    Sales survey tools

Customers are a great source for finding ways to improve certain aspects of your business or overall performance. Based on their experience, they decide whether your business is worthy of another chance. Therefore, in order to increase your sales, retain customers, and convert them, you must listen to customers. A good way to do this is to send them surveys and ask them about your business on multiple levels (e.g., efficiency, customer service, etc.). Manually sharing all the surveys with each customer and analyzing the results of each question can require a lot of time and effort, as you might imagine. It is possible to avoid these complex manual processes by using survey tools, such as Typeform, which are digital software programs that can be used for making and sending surveys in mass quantities.

Also, these tools usually come with survey templates and sample questions.

Here are some benefits of using survey tools:

  • It is easy to use by researchers and participants
  • An easy way to analyze
  • Getting things done faster and cheaper

5.   Documentation tools

The various activities a business undertakes require the creation of different documents. In many cases, creating and holding documentation represents a heavy burden. If a company deals with a large volume of documents, it is difficult to keep, distribute, and locate them manually. Document tools, such as Tettra, come in handy here. They streamline the process of creating and managing notes and documents, making drafting, and distributing documentation easier and faster. Also, many documentation tools allow you to publish your documents once they are complete and distribute them to internal teams and external users. Document tools will enable you to enhance your company’s productivity and efficiency, leading to an increase in sales.

6.   Sales email automation tool

It is common for users to visit a website with the intention of purchasing, but leave without doing so. Many reasons can contribute to this, including uncertainty about products, whether they will fit them or not, and so forth. If you face such a scenario, you may have to engage and nurture them until they come back to your website and make a purchase. A common medium for maintaining this level of communication and building relationships is email.  However, sending prospecting emails individually to clients and potential customers can be difficult, if not impossible, especially if you have a large database of users.

The good news is that there are some sales tools that can assist you here as well; sales email automation tools.

With sales email automation tools, such as Reply, you can send the right message to the right people at the right time, with the use of automated workflows, which is extremely effective for lead nurturing and, ultimately, for generating sales from potential customers and existing customers. Simply put, this tool sends emails with automatic follow-ups, connects your replies to your mailbox, and provides detailed analytics such as delivery, clicks, open rates, response rates, and so on.

The use of sales email automation tools has the following benefits:

  • Lead nurturing
  • Increased brand awareness
  • A rise in web traffic
  • Sales growth

How to choose the right sales tools for your business

In the previous paragraphs, we attempted to suggest some of the most effective sales tools at this time. Nonetheless, we are aware that there are thousands and thousands of different tools available, making choosing the right one difficult and time-consuming. Below we’ve outlined some of the most important factors to consider when choosing a tool.

Take into account your budget

If you own a small business or are on a tight budget, the cost of the sales tool might strongly influence your decision. Then, before jumping to a final conclusion, be sure to consider all the costs the tool requires, and possibly choose the one that offers the most cost-effective solution.

Make sure the tool provides efficient support

Questions and issues may arise when using sales tools. In the absence of documentation or support, you may have to spend time and effort finding the solution on your own. This may stop some of your business’s activities, preventing you from progressing. Therefore, it is important that the sales tool you choose comes with a fast and efficient customer support system.

Consider all the features

It is possible that your business requires some peculiar, specific features that some sales tools provide while others don’t. Hence, before choosing one, you may want to ensure it has all the essential functions your enterprise needs for efficient productivity.


Owning a physical store or an online business requires managing multiple activities. These activities include the management of documents, invoices, and payments, among others. Manually handling all these tasks can be time-consuming and stressful. In this blog post, we shared with you some of the best six sales tools to help you increase sales. These tools each have their own benefits and can help you manage your business more efficiently, which will result in greater profits.  We appreciate you taking the time to read this article. We hope you found it helpful and informative.


If you are interested in further developing your sales skills, check out these online sales training courses.


Flavia Silipo is a skilled SEO copywriter and digital marketing specialist with over two years of experience.


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