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- Category: Digital Selling
- Definition of Social Selling
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- Category: Social Selling
Lesson Manager
- 1:1 Tutor review
- Final Exam
- Social Selling cheat sheet
- Launching a social selling program
- Social Selling Course Review
- Create a daily social selling process and routine
- How to grow your sphere of influence
- Walk the buyers journey
- Course Overview
- An introduction to Social Selling and the program structure
- What is Social Selling and why it is important in the sales process
- The 6C’s of Social Selling strategy
- The 4 BE rule for buyer engagement
- The 5 steps of successful Social Selling
- Why implement a Social Selling strategy?
- Establish your Personal Brand
- The 7P’s to social success
- How the 4 BE principal can be used to engage buyers
- LinkedIn Branding and Company Page
- Created, Curated and 2nd use Content
- Preparing a social content plan
- Understanding the content types and themes that drive engagement
- Mapping content to the buyer’s journey
- Which Social Networks to target
- What Events should you listen for?
- Develop a social “listening” and “action” routine
- Social listening tools and plugins
- Set up Google Alerts
- Learn the sales habit loop
- Making Social Selling a prescriptive process
- Develop a social selling playbook
- Moving Social Conversations into solid sales pipeline
- Closing the conversion gap
- Creating Social Selling KPI’s
- The law of the few and Dunbar’s number
- Understanding the value of exchange
- How to write convincing connection requests
- What are Social Conversations?
- A plan for deeper social conversations
- How to tell a convincing story
- How to conduct prospect searches
- Understanding your customers’ needs
- Creating your value proposition for potential customers
- The 5 Buyer Why’s
- Creating ideal customer profiles/buyer personas