SEO & Sales: What’s The Relationship?
SEO and Sales, what’s the relationship people often ask. Well, search engine optimization (SEO) and sales go hand in hand but that may not be…
Tag: digital sales
Virtual Sales Meeting Best Practices
A virtual sales meeting via Zoom or Microsoft Teams are now commonplace in sales engagement with customers. Today, remote working has become the new normal…
The Digital Sales World
Today digital sales as the main route to customer engagement is growing rapidly. Remote working, data, technology, and buyer preferences are some of the things…
The Future B2B Sales Strategy
The Future B2B Sales Strategy The future B2B sales strategy will have to account for both the harsh business and economic challenges that will prevail…
Seven SEO TIPS FOR SMALL BUSINESSES
Seven SEO tips for small businesses to complement any other form of online activity in attracting customers. The first thing to point out is that…
Social Selling Trends
Social Selling Trends Discussing social selling trends may seem premature within the sales community as it is still quite new to many salespeople. However, the…
Social Selling Trends[/caption]
Future thinking companies and sales teams are implementing effective social selling programs to reach prospects, influence buyers, build credibility, generate leads, increase sales pipeline and retain customers. If you follow sales trends, article after article on buyer behavior is saying that the prospect is more than halfway through their buying process before then engage with a vendor. Buyers are using search engines, whitepapers, blog posts, news articles websites and other digital tools to help them self-educate before they consider a shortlist of possible solution providers. When you think about it, our own behavior as buyers has become heavily influenced by what we read online. So, if the evidence for social selling is so clear, why is it taking so long for many companies to embrace it?
Here at The 
Social Selling Future[/caption]
Social Selling Trends: Quality over Quantity Interactions.
The next on our list of social selling trends is less importance accredited to the number of followers or connections a salesperson has. Social selling will be measured on the quality of the social network as building a relevant and engaged network that leads somewhere, will be much more valuable than having a large network of loose relevancy. This trend will rely more and more on data for social sellers to connect with prospects and customers. This data will enable quality online interactions with AI on personal messages, social conversation topics, nurturing plans and social point points to maximize connection requests and eventually sales meetings. As per Dunbar’s number, salespeople will focus on smaller networks to ensure better results out of their social selling activities.
These quality interaction, will over time lead to a data loop so a business can understand, who read, engaged, shared etc., something a sales person did on their social selling activity. This will allow sales management to understand how much of an impact those actions have on the entire sales efforts.
Everybody will be Social Selling.
Business leaders will slowly realize the social reach of their combined workforce. These social selling trends show that social selling will no longer be just an activity for salespeople, but for everyone in the company who touches a customer or has a social media account. The phrase here to remember is a “Social Business” and we believe this trend will grow. Every employee will be given