Social Selling Training Course
What are the benefits of undertaking a social selling training course and what can a salesperson expect to learn?. The impact of social selling on…
Tag: sales transformation
Digital Selling Strategies
Companies are developing digital selling strategies to align themselves to the rapidly changing face of “the buyers journey”. A digital selling strategy goes way beyond…
What is Social Selling
What is social selling and what part does it play in the social media influenced sales process are fundamental questions now being asked by sales…
Future of B2B Sales
Future of B2B Sales B2B sales and the impact of social media, data, connectivity, and technology are bringing a step change in how companies sell.…
Sales Training Buyers Guide
Sales Training Buyers Guide This sales training buyers guide has been written to assist in designing a sales training courses alongside the sales skills salespeople…
Digital Selling or Social Selling?
Digital Selling or Is It Social Selling At times, there can be confusion over the terms Digital Selling or Social Selling. The sales training and…
Social Selling is a tactic, an additive approach to the sales process which involves 1:1 relationship building by a sales person targeting a specific prospect via the social networks.
Digital Selling is the sales side of any Digital Marketing activity to extend the reach and performance of all online activity. An example, a company launches a new product, they build a landing page and marketing goes to work promoting it. In its simplest form, this is Digital Marketing. Now marketing working with the sales and customer support channels plan how they will promote the landing page via their business/personal social accounts and connections in a unified way. This is Digital Selling.
Digital Selling has overtaken the term “Smarketing” (meaning sales and marketing working together) and will become a key term for nearly every business in the years ahead. Social Selling will continue to evolve as a key skill for individual sales people to nurture relationships with a deliberate focus on the buyer’s journey (personalized messages and content).
Companies are already creating Digital Selling departments, which usually compose of a team including content marketing, sales people, customer support people and marketing personnel, who act as the digital champions within the larger sales and organization. They take the mass marketing material and then focus on using all other customer touch points to promote this material, customizing it for each team and channel. Together, this department will focus on the company’s prospects and customers digital footprints, extending brand/product reach while measuring the interactions of the material which in turn can act as a trigger event for buyer engagement via social selling.
When we talk about social business, digital sales transformation, digital selling or social selling, the reality is that many leaders in the sales industry have been slow to implement change even though the proof of digital success via inbound marketing is there for everyone to see. Now is the time for sales leadership to move up a gear and utilize the power of Digital Selling.
