How to Write Content That Drives Sales
How to write content that drives sales is the dream of every writer today. However, actually getting it done requires a few key essentials. Writing…
Tag: social selling
Selling Products on Social Media
There is value to be found by marketing your products on social media. With eCommerce becoming more popular in the wake of COVID-19, more people…
5 WAYS TO IMPROVE SALES USING SEO
To improve sales using SEO and inbound marketing requires planning and a purpose. Whether B2B or consumers, the fact is more and more buyers are…
Social Selling on LinkedIn
Social selling on LinkedIn has become a vital cog in the sales process and as a means to interact with people for the purpose of…
Digital Selling Strategies
Companies are developing digital selling strategies to align themselves to the rapidly changing face of “the buyers journey”. A digital selling strategy goes way beyond…
Definition of Social Selling
The definition of social selling is the process of engaging a defined audience, nurturing relationships and extending social reach via the social networks as part…
Social Selling Meaning
If a business can outline their social selling meaning in relation to the overall sales process, they are ahead of the curve in becoming a…
What is Social Selling
What is social selling and what part does it play in the social media influenced sales process are fundamental questions now being asked by sales…
Sales Skills Course
Taking a sales skills course is the most purposeful route in enhancing a wide range of selling skills including cold calling, telephone sales, business development,…
Sales Training Buyers Guide
Sales Training Buyers Guide This sales training buyers guide has been written to assist in designing a sales training courses alongside the sales skills salespeople…
Sales training buyers guide[/caption]
The impact of social media and the digital channels in providing buyers with self-service levels of knowledge has somewhat diminished a salespersons role in the buyer-seller relationship. Buyers can be as much as 60% through the sales process before they ever engage with a salesperson. So, as part of the sales training buyers guide, we need to ask the question, “If a buyer can access large volumes of quality information online when considering a purchase, what role do we expect salespeople to fulfil?
Sales management and leaders should reflect on questions such as, where does business development, sales prospecting and customer acquisition fit into the modern sales process.