The Digital Sales Institute is a collaboration between two leading business schools and a seasoned team of experienced sales professionals who have held roles in Dell, Oracle, IBM, Apple, Microsoft and also worked in a hands on capacity in many start-ups. All the sales training courses developed by The Digital Sales Institute includes input from digital selling experts, sales coaches and professional trainers. We have set out to create a range of online sales training courses aimed specifically at today’s digitally enabled sales professionals.
The Digital Sales Institute has a number of courses including Social Selling Mastery for sales or marketing people, Social Selling Strategy for sales leaders. Also we have Sales Prospecting Training Course plus Account Based Social Strategy which fits into account based social selling or account based selling.
All our sales courses are designed to fit into a digital sales transformation process and works well with any sales enablement training plans.
Digital Sales Transformation is about how sales capabilities or even marketing competences will need to be developed to address the “Digitally Connected Buyer”, meeting changes in the industry facilitated by digital tools”. In a nutshell, transforming sales performance will involve a combination of better training for the new age sales person, better use of technology/data, and better customer content to drive conversations.
Today, the modern sales professional must be able to map the buyer’s journey, understand “Ideal Customer Profiles”, deliver compelling insights (using a variety of content) to differentiate themselves (Why me!!) And communicate this value to close more business without being dragged into the pricing discount race. So sales enablement leaders are looking to deploy fast paced online sales training courses for the digitally influenced buying process. To give salespeople the selling skills to use social media, the social networks and digital selling techniques in order to help communicate and influence buyer perceptions of value.
In the days, weeks and months ahead, The Digital Sales Institute will be publishing exciting whitepapers, articles and videos including lots of useful tips on sales training, sales tips, sales videos plus how to use social media to boost lead generation and buyer engagement. Stay tuned or sign up for our insight free newsletter.